Sport Sponsorship. The importance of sport sponsorship as key element in the marketing efforts of a company using the example of Emirates

      Аннотация: During the last two decades the importance of sponsorships in general and of sport sponsorships in particular as means of marketing communication has grown considerably. The continuously growing airline Emirates being highly engaged in sport sponsorship is an appropriate and very interesting example of a company using sport sponsorship programmes to reach its customers. This book aims at evaluating the effectiveness of Emirates' sport sponsorships regarding their impact on brand awareness and on sales development.

Ключевые слова: Marketing, Sport Sponsorship, Marketing, brand awareness, EMIRATES, recall test, sales development