Feasibility Study on Life Insurance Market of Pakistan. New Insurance ACT and its impact on Insurance market in Pakistan

      Аннотация: New Insurance Act-2000 in Pakistan requires that no insurance firms can cater to both segment (life and non life) under one company. The immediate impact of this law is that firms operating both segments under one roof have to separate them. IGI is one of the pioneer in insurance business in Pakistan and it serves both segments under single entity hence a need arises to assess marketing feasibility for the launch of IGI life as a separate entity from IGI’s general insurance business. In this book, we conducted a feasibility study for IGI to lunch operation of life insurance as separate entity. Our feasibility study includes study of product mix, consumer behavior, marketing strategy and financial analysis. Our findings suggest IGI to lunch life business

Ключевые слова: Pakistan, consumer behaviour, Marketing Mix, Life Insurance market