Development Of Hill Tourism In Sikkim. Aspects & Challenges

      Аннотация: The study has touched upon a number of theoretical and empirical issues relating to the formulation of strategy for the development of a Himalayan- destination. Three broad issues of the book are destination marketing, perception and attitudes of local people for tourism in Sikkim and resource analysis for tourism with all available natural and socio-cultural resources. The present study dealt with all these issues in the backdrop of the controversy between conventional institutionalized development of tourism in the Himalayan State Sikkim and it’s mostly needed sustainable development orientation therein. The main chapters we have dealt with are Analysis of Tourism Environment to Categorize the Significant Events and Trends, resource analysis for the Destination, development of an effective marketing mix to enable the State to Maximize Its Tourism Potentialities, roles and responsibilities Played by the State Government , understanding of perception and attitudes in tourism with an empirical assessment of opinion of the local people and public representatives, and destination marketing.

Ключевые слова: Himalaya, destination marketing, Sikkim, Sustainable Tourism Development, tourism products, Destination Development