Consumer Perception: A Study on Different Areas.

      Аннотация: First and foremost I feel pride to acknowledge and express gratitude to those who guided helped and encouraged in coming up with the write-up of this book and immense pleasure to thank all those whose active assistance support cooperation and encouragement enabled us to complete this book successfully. My intellectual debt is to those academicians and practitioners who have contributed significantly to the emerging field of management and whose work has been quoted and used by us in writing this book. Business scenario is changing at a fast pace in order to meet the existing need, organisation are forming and adopting new strategy for timely success. It is the need of hour to learn all new policies, measures and their implications with reference to legal frame work, foreign investment, taxation, competition, monetary and technology policies. Keeping in view its importance, This book has been written for the benefit of all and Management Researcher and entrepreneurs etc. It has been observed that, students’ coming from different medium background faces difficulties due to change in medium; hence, a humble attempt has been made to provide the whole subject matter in simple language.

Ключевые слова: Consumer Perception, Marketing Strategy, Insurance Industries & Entreprenur