Political Advertising on Television in South Africa. On the rise and implications for democracy

      Аннотация: The rise of political advertising on television in South Africa and its implications for democracy are discussed in this book. The book is focused on the 2009 pre-elections and specifically on the political advertisements which appeared on national television during the pre-election period beginning from 30th March 2009 up until 20th April 2009. The extent to which political advertisements on television commodify politics is demonstrated in this book. Furthermore, the book explores the themes covered in the political advertisements on television and the extent to which these political advertisements focus on the images than the themes. In addition, the book also looks into the underlying issues and complexities, such as regulation and funding and financing issues, of political advertisements on television, which are generally hidden from the public glare.

Ключевые слова: Political Parties, Image, Commodity, Democracy., themes, Political advertising on television, pre-elections, Electorate