Food Retailing in Karnataka (India)- A Case of Supermarkets.

      Аннотация: Food has always been a passionate and emotional business. In this fast growing retail sector, you will find more consumer activist groups in the food industry than in just about any other part of our society. How are these trends changing, and how should retailers respond? Food products sales are all about emotion and consumer passion: quality, health, flavor etc... As the food retail market is getting matured in India, there would be an increased need for players to differentiate through innovation. As the contemporary retail sector in India is reflected in sprawling shopping centers, multiplex- malls and huge complexes offer shopping, entertainment and food all under one roof, the concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. In this context, this book acts as a prenominal encyclopedia for the investors in supermarket particularly in developing countries where even the local marketers are upgrading and modernizing their traditional shops into a concept of supermarket.

Ключевые слова: marketing, Retailing, Supermarkets