Internationalisation of the business through Direct Response TV.

      Аннотация: Direct Response Television led to more interactive relationship between the customer and the supplier. This industry is more than flexible, innovative and is a great challenge for entrepreneurial achievements. Sublimated review of data, case studies and business approaches about DRTV as an excellent opportunity for the entrepreneurial activity based on research in one of the most successful companies in the world.

Ключевые слова: Customer Relationship Management, Call Centre, Direct Marketing, direct response television, DRTV, Infomercial, Spot, toll-free number, direct marketing legislative, internationalization of the business through DRTV, strategies for enetering new markets