Customer Buying Behavior of Insurance Policy. Reference of Uttarakhand Distt. in India

      Аннотация: The main problem behind the study undertaken is to measure the appropriate data of customers’ buying behavior pattern of insurance policies. Another is to find out what are the factors and the reasons that the customer (salaried person) looks upon, during the purchase of an insurance policy and what is the image of private insurance companies in their mind, through direct interaction with the customer

Ключевые слова: investment, consumer behavior, market segmentaion, Insurance Policy