Ethnographic Communication: As Building a Persistent Social Identity. Controversies in Social Change

      Аннотация: If communication is believed to be an engine to facilitate the development activities, the people must be engaged in grass root participation and considered as active agents in deciding on various aspects of their lives. However, the development role of communication in some cultural groups is influenced by the environment in which it operates; and high rate of communication within the group instead functions as a means of establishing strict control over members. This book raises many controversies on how group communication is deliberately applied in a specific social setting. Our identity is not constructed out of a vacuum. The process visibly determines the outcome; and this is what we often experience in our span of life everywhere. Therefore, the work significantly provides change agents, development researchers, stakeholders and academicians with vivid understanding about the integration of culture, communication and social change.

Ключевые слова: Ethnography, social change, Social identity, Communication, Zumra, convergence communication, Awramba