The Study Of Impact Of Celebrity Endorsement On Rural Consumers. Indian Perspective

      Аннотация: ABOUT THE STUDY The celebrities in India are the role models for majority of Indians, they are so influenced by them that most of the population follows the trends of their dressing, styles and habits. This is the major reason for the companies to hire the celebrities to promote their products. The companies invest billions of to hire the celebrity for the promotion of their product. The companies believe that the celebrity changes the purchase intention of the consumers in India.

Ключевые слова: Brand Building, Brand Promotion, Celebrity Endorsements, Indian Television Commercials