Managing Marketing in Practice: Selected Corporate Cases in Bangladesh.

      Аннотация: Capitalizing on managerial levers in the area of management of marketing activities require knowledge about methodology and analytical techniques. Companies also can benchmark its own performance with other competitors to know more about their strengths and capabilities. There is severe scarcity of local corporate cases in the area of management and marketing performance. This would bear immense importance to the young learners to gather more vivid and real problems faced by today’s marketer. These cases are combination of concepts along with the companies’ practical performance. This collection of cases was based on the general information on the company existing practice of marketing particularly, availability and distribution operation. All sorts of information were collected through interviews and company’s corporate website information. There were budgetary and information constraints to gather specific information for critical marketing and supply chain performance review.

Ключевые слова: Marketing, Supply Chain Management, Management, Strategic issues