Differentiation Through Leveraging a Global Distribution Network. Implications for the Financial Industry

      Аннотация: Strategic positioning and defining a competitive business model in globalized markets is a key challenge for financial service providers. This paper analyses the leverage of an international network as means of differentiation in terms of constructing and sustaining resonating focus value propositions. A corporate banking case study with emphasis on a global distribution setup highlights managerial implications in a qualitative and an empirical context. Regression analysis results underline the notion that due to correlation effects the implementation of internationalization strategies can enhance revenues from both the foreign and the domestic operations.

Ключевые слова: Differenzierung, Firmenkundengesch?ft, Financial Industry, Corporate Banking, International Network, differentiation, Competitive Positioning, Internationales Netzwerk, Finanzindustrie, Wettbewerbspositionierung, Relationship Management, Services Sector, Mittelstand, SME, Value Proposition, Global Distribution, International Franchise, MidCap