Consumer Satisfaction in Automobile Industry. To Provide a Better Understanding of the Satisfaction Levels Among Automobile Consumers

      Аннотация: Automobile markets are suffering from such competition. They have to believe consumers as the core concept of their business; consumer satisfaction is what guarantees the future of the automobile market and it is achievable by an adoption between their services / products and the consumers’ needs. The purpose of this study is to provide a better understanding of the satisfaction levels among consumers and how manufacturers can improve their product (automobile). To reach this purpose we have studied different models.

Ключевые слова: Advertising, Branding, Pricing, Service quality, Marketing Mix, Consumer Satisfaction, automobile industry, product features