Story As A Leadership Influence Tool To Lead Millennials.

      Аннотация: As the Millennial generation takes its place in organizations, leaders face the quandary of how to lead this unique generation. Contemporary literature suggests that story is a leadership tool used across generations and promotes it as an effective leadership tool. The Millennial generation desires a more open communication process and is inclined to seek direction from leaders in a more informal manner. Exploring the perception of Millennials about the use of story was the basis of this inquiry. The findings revealed that the difference between Millennial and non-Millennial perceptions of story as a leadership tool was not statistically significant. Therefore, the results of this study also support the use of story as a leadership tool to lead millennials.

Ключевые слова: narrative, Leadership, story, Millennials