State media and challenges of covering Rural Issues in Ethiopia.

      Аннотация: Covering rural development issues is important because about 85 per cent of Ethiopians are rural. It demands more media attention to enjoy the fruits of development, though media penetration in the Ethiopian countryside faces multiple challenges. Ethiopia has a very low standard of rural journalism practice.The literature of media development coverage tends to emphasis on Urban-based social issues. However, the vast majority of the population in developing countries lives in rural areas.

Ключевые слова: Rural journalism