Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi).

      Аннотация: Brand Equity Analysis - A comparative study of Pepsi and Coca Cola is done to analyse the elements/factors effecting the brand equity of both these organizations.The research cover various statistical tools in order to draw appropriate results which will in future help other beverage organizations in understanding what Pepsi and Coca Cola did right with their brands in the present markets, helping them to establish their own identity.

Ключевые слова: Marketing, Branding, Brand Loyalty, Brand Image, Brand Equity, Pepsi, Coca Cola, Brand Preference