Deposit Mobilisation of Andhra Bank. Deposit mobilisation strategies

      Аннотация: The major segment of financial system in India is commercial Banks. The commercial Banks provides the financial assistance to all sectors in India . The commercial Banks provides long term, medium term and short term loans to all sectors. The commercial Banks financial assistance is mainly depending on its deposit mobilization. When a Bank mobilise large deposits, then only give huge loans. Hence, it is necessary to study the deposit mobilization of commercial Banks. Accordingly, an attempt is made here to study the deposit mobilization of Andhra Bank in India. The study will highlight the deposit mobilization strategy of Andhra bank in India and the suggestions of this study will be helpful to the management of Andhra Bank to take necessary steps to increase their deposits.

Ключевые слова: Current Account, meaning of deposit, saving account, fixed deposit, deposit mobilisation strategy, suggestions for improving deposit mobilisation