Motivation to change in family run businesses.

      Аннотация: The purpose of this study is to further research the motivation of family businesses in Kosovo to change their management style. A total number of 6 firms were researched, including 18 executive positions where 16 of these positions were held by family members, showing a high percentage of family members in executive positions. A total number of 9 executive positions were also both, owners and CEOs of the companies and 7 of them held the top executives positions more related to the finance, public relations and operation management. Research revealed serious issues that affect the owners, executives, employees and business success overall. These issues arose mainly due to the lack of communication between the people in the company, participation in the meetings, brainstorming among different departments, innovation acceptance, learning to let go, and to accept the change that comes with time.

Ключевые слова: motivation, Resistance to change, Family firms, market share and family members