Dialogical mass communication. Dialogical mass communication a useful tool during awareness campaigns

      Аннотация: This is the first version of this book by the author. It is hoped that this book and its dialogical mass commuincation will be a useful tool in disseminating information to the youth with the aim to raise awareness, increase knowledge, motivate recipients, ensure mutual understanding and influence public opinion in an interactive way through dialogue and participation. This useful tool will also find solutions to similar challenges in different settings.

Ключевые слова: Mass media, Educational model, In - school and out-of- school youth, HIV and AIDS