Destination Branding. Customer Expectations From A Branded Destination

      Аннотация: Tourism industry is a blooming segment in which competition is increasing to attract more visitors. On the other hand, with the modernization of people’s life the necessity of a vacation has become an important part of life. The concept of Destination Branding offers countries a framework in which they can differentiate themselves from other destinations offering similar experiences. This study highlights a range of factors which tourists would prefer when selecting a destination. This also portrays a diverse range of activities which will create Cox’s Bazar -A Brand for Bangladesh. Cox’s Bazar is the world’s longest natural sandy sea beach. With proper branding activities this destination can be branded and the tourist preferences for a satisfying destination can be highlighted.

Ключевые слова: place marketing, place branding, customer satisfaction., Brand Equity