Communicating Corporate Social Responsibility via Corporate Web Pages. An Investigation

      Аннотация: This research piece highlights the background of social and environmental impacts of the clothing and textile industry, and proceeds to explore theories and benefits of Corporate Social Responsibility engagement and Corporate Social Responsibility communications. The extent and prominence of Corporate Social Responsibility communication via corporate web pages undertaken by fashion retailers operating in the UK is assessed. Parallel, consumer attitudes and opinions towards Eco-Fashion and social and environmental impacts caused by fashion retailers and the textile manufacturing process are investigated. Motivators of ethical and environmental conscious fashion consumers are explored.

Ключевые слова: Internet, Corporate Social Responsibility, Stakeholder, sustainability, Communication, retail, Fashion, Ethical Clothing, consumers, Purchasing decision, competitive advantages