A Study of the Marketing of the Products of NTC Mills of MN Region. Marketing of Products

      Аннотация: A detail study of the marketing of textiles, its product range and performance with reference to NTC (MN), has been done in detail. The study has been done with different points of view which are- • Details of production and sale of subsidiary. • Policy of the Government regarding Decentralized and Mill Sector. • Role of marketing managers of subsidiary in Marketing of product. • Details of marketing policies. • Channels of distribution used by the subsidiary. • Hurdles in marketing of products of the subsidiary. The information and data collected from the customers have been analyzed with the statistical techniques. Similarly the basic data related with the subject and the information regarding the marketing of the products of subsidiary have been taken from NTC-Mills.This book is most useful for Marketing Subject of Postgraduate and Ph. D. and other related research works. This book will provide a guideline for Marketing Managers, Production Managers and Professionals across the industry. Confidently this book will be a reliable blessing for Commerce and Management students and other Non-Commerce students who opt to research in Commerce for Career Enrichment.

Ключевые слова: marketing, planning, industry, marketing strategy