The Social Networks Behind CSR Identity. A social network study of Identity in Organizations

      Аннотация: An academic exploration into the modern day concern of optimizing Organizational Identity. The focus is on the Social Responsibility (CSR) facet of Organizational Identity which is know to enhance identification with the organization and to bring about important tangible and intangible advantages. In a fresh take on the subject, social network analysis is applied to dissect how members of an organization influence and construct its CSR Identity. A comprehensive review is provided for three literatures - Identity, Social Responsibility, and Social Network Analysis, which are then integrated in an empirical examination of a real organization, mapping its networks of friendship, work, and casual relations, and testing how they shape, influence, and ultimately form the Organization's Identity.

Ключевые слова: Community, Organizational Behavior, Power, Identity, Social Networks, Image, Social Comparison theory, Transparency, organization, groups, Social Justice, Social Network Analysis, Engagement, Influence, CSR, Corporate Social Responsibility, identity formation, Closure, Contagion, cohesion, identification, Social Responsibility, organizational theory, organizational identification, Corporate disclosure, social learning, Corporate Identity, social Equity, organizational identity, employee engagement, Corporate Ethics, Corporate Responsibility, social influence, Managing Identity, Organizational Image, Network Studies, Green Enterprise, Corporate Ecology, Employee Identification, Social Influence Theory, Power and Centrality, Brokerage, social identification, social contagion, Self Comparison Theory, Identity theory, Festinger, Turner, Ashforth, Pfeffer, Social Community, Organizational Community, social identity formation, social categorization