Music Appeal in Advertising and Product Recall among Nigerian Children.

      Аннотация: This project is an easy read. Children are easily drawn to colors and music in advertisement. When they hear the music in adverts, they are quick to pay attention or sing along. This makes the product or service a family brand and will in-turn results to an increase in the demand for the product or services. Children are loyal to the brand product as long as it satisfies their needs and attracts them, they will patronize the product. This study sought to establish a relationship between music appeal and product recall with the view to evaluate the understanding, influence, and effectiveness of music in advertising. It is also very educative.

Ключевые слова: advertising, Music appeal, Product recall