Preservation and Promotion of Cultural Identity under Globalization: A Comparison between Taiwan's and Korean Strategies used in Online and Digital Contents.

      Аннотация: How people regard cultural identity? Some may not have strong affiliation to their culture. On the other hand, to some ethnicities, cultural identity is a symbol to their existence and belonging. Under globalization, people from some distinct cultures recognize their cultural identity has being dwindled, due to the increasing interactions among continents, countries, communities, and even individuals. Some groups of people regard globalization as mayhem to their cultures, and they fiercely fight against it. In opposite, people who take globalization as a chance for them to re-understand their cultures. This book will introduce you how and what Taiwan and Korea governments and individuals preserve and promote their unique cultures via the strategies used in digital and online contents Therefore, Taiwanese and Korean may revoke their cultural identity and become more familiar and enthusiastic to their irreplaceable cultures, and they take advantage of globalization to marketing their cultures to the world.

Ключевые слова: Globalization, digital preservation, Cultural Identity, Glocalization, cultural promotion