Strategic Responses Of Christian Community Services Organizations. (CCS) In Kenya To Changes In Their Environment

      Аннотация: The study was a census survey that sought to determine the strategic responses of Christian Community Services (CCS) in Kenya to changes in their environment. The need for the study arose from the fact that CCS plays a critical role in shaping the lives of Kenyan Communities by involvement in community development. The manner in which CCS responds to environmental changes is therefore of great interest to all the stakeholders. Organization’s success or failure is to a large extent dependent on making the right strategic decisions – upon doing the right things rather than doing things right (Howe, 1986). Economic recession, inflation, poverty, political instability, insecurity and uncertainty, HIV/AIDS, income inequality between the rich and the poor people. Computerization, the Internet and mobile telephone were identified as the major changes that had taken place in the country during the period. The study revealed that CCS responded to these challenges by developing appropriate strategies. Findings also reveal that the most popular strategy used by CCS in order to effectively respond to environmental changes are cost control, partnership, cooperation and networking.

Ключевые слова: Kenya, Christian, strategic management, strategic responses, COMMUNITY SERVICES ORGANIZATIONS