Export-Opportunities for Austrian Companies in Malaysia. Rising potential in a developing country

      Аннотация: This book examines the export opportunities for Austrian companies in Malaysia and takes a look at future economic developments in Malaysia. It provides Austrian companies with information on how to start exporting to Malaysia, which risks are associated in particular and which services are provided, in order to receive support on exporting to Malaysia. Additionally, six expert interviews were conducted in order to further gain insight into the topic. As a result, it was discovered that the oil and gas industry will remain the key driver for the Malaysian economy during the next decade, with green technology as potential field of growth after harvesting oil and gas will become inefficient. Furthermore, the services sector will gain more importance, along with the electronics, pharmaceutical, information and communications industry. To gain access to yet untapped market potential in Malaysia for Austrian companies, several key industries were identified.

Ключевые слова: Austria, International trade, Malaysia, exporting, Export opportunities