Measuring Organisational Agility. Emphasising how the Practices of Agility can bring success to the Pharmaceutical Industry

      Аннотация: As the world is approaching towards 21st century, business achievement and survival are becoming more challenging to ensure. The main factors, which continue to roil the traditional business, are recession rifts, the emergence of a new competitor, changes in the rate of commodities & currency and continuous volatility in customer demands. The series of changes faced by Business affects its sustainability and to solve that there is a need of a new approach. Today sustainability can only be achieved if the organisation can convert information into insight in response to the market movement. The research undertaken in the area of agility proves that most of the problem faced by the current industries can be solved by implementing the Practices of agility in their organization. This book aims to provide guidance for the firm to realize the essential benefits of a well structured agility framework. The analysis intends to explore the issues faced by any organisation through agility tool.

Ключевые слова: COMPETENCY, adaptive, Flexibility, responsiveness, Agility, proactive, Agile Organization, Pharmaceutical agility, Quickness