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Strategic Decision Making. Threshold of resource commitment in an uncertain technological environment: based on OMV's H2-Mobility project
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| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Christopher Omloo
ISBN: 9783639460841
Год издания: 2013
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 76
Издательство: AV Akademikerverlag
Цена: 18453 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 125005
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Аннотация: In times of economic uncertainty and the increasing importance of corporate social responsibility, companies are required to select extremely carefully which projects to invest in and which investments to abandon. Especially technologically innovative projects carry a substantial risk of failure due to the inherent uncertainty in terms of sustainability, performance and technological progress. This book analyses and evaluates the impact of risk and uncertainty on the willingness of companies to engage resources in a technologically innovative project.
Ключевые слова: risk, Uncertainty, Decision-Making, strategic investment, bounded rationality, path dependency theory, technological innovation, strategy, FCEV, Fuel Cell Electric Vehicle, H2-Mobility, automotive power-trains
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