The Effect of Individual Creativity on Ecopreneurship.

      Аннотация: Ecopreneurship is a concept that is important for the developed and developing countries of the world, and the core value of ecopreneurship is to protect ecology while protecting the profits of business. Therefore it can be seen as a business behavior committed to sustainability. In today’s world sustainability is a crucial criterion for many businesses because of increasing rate of ecological consciousness of the public. For that reason ecopreneurs focus on making innovations for creating eco-friendly businesses. Ideas are prominent factors in order to make innovations; and finding an innovative idea is related to creative ability. This ability is especially required in the field of ecopreneurship; because it generates high-quality creative ideas that provide maximum efficiency for business. In this study, the effect of individual creativity on ecopreneurship is discussed through the use of individual creativity scale and ecopreneurship scale that encompasses three dimensions as ecopreneur’s orientation, weak structural influences and strong structural influences. This study has especially made a broad contribution with regards to literature for ecopreneurship field.

Ключевые слова: Creativity, Ecology, Entrepreneurship, Individual creativity, Ecopreneurship