Coir Industry in India : Trends, Prospects, Marketing and Problems.

      Аннотация: The Coir Industry is one of the most important traditional small enterprises in India which provides employment to about 7 lakhs of people and earns foreign exchange to the tune of Rs. 1052.62 crores in 2011-12. The Development of Coir Industry has taken place in areas where there is concentration of coconut cultivation and availability of coconut husks.The manufacture of mat and mattings, generally known as end activities of the coir industry, is an important labour intensive, Agro-based industry. Indian coir industry has been fortunate to get boost in the form of the ever increasing awareness about eco-protection. Coir, being a natural fibre which is environment-friendly in the strictest sense of the term, is the fibre of the future today. The eco-friendly quality of coir will help it to hold its ground even as it battles competition from synthetic fibres in today’s developing world. The Indian Coir Products are in great demand in both the domestic and the international market because of their special attributes alike fitness, price, craftsmanship, quality, attractiveness and Eco-friendly, biodegradable renewable natural resources, non-pollutant.

Ключевые слова: marketing, Employment, Fibre, margin, eco-friendly, Extraction, weaving, Coir, Spinning, Bio-Degradable, yarn, Marketing Cost, Marketing Channels., Rope, Production Cost