Effectiveness of Public Sector Extension in Pakistan. With Special Reference to Rice

      Аннотация: The real strength of Pakistan’s economy lies in agriculture.The growth of production in agriculture largely depends on the transfer of technology to the farming community. Poor agricultural marketing practices and sluggish culture for value addition is core issues confronting agricultural development in Pakistan. Agricultural extension service plays a critical role.Since it contributes to the development of farmer’s skills and knowledge to adopt new and improved technologies, the approaches and processes with which the skill development and access to information are realized in the area. Public sector agricultural extension services are mostly dependable to produce knowledge between farming communities and to assist improve the level of living standards of individuals through educational measures.So, there is an essential need to take a step to restore the discouraged agricultural education, research and development frame work. Agricultural Extension System is one of the driving forces which are responsible for the growth of agricultural productivity.This book,therefore, evaluates the role of public sector extension in the understanding and recognizing the real problems of farmers.

Ключевые слова: technology transfer, agriculture, Effectiveness, Rice, Public Sector, agri. extension, extension methods/media