Marketing and Advertising for Higher Education: Theory and Practice. An Excellent References Textbook

      Аннотация: In the last two decades of the twentieth century, international Campus universities around the world were emphasized on financial sources rather than public or government universities; therefore, the competition for qualified students has increased contemporarily with the student awareness about the programs and services offered by international campus universities located in Iran. The metaphor in considering university as knowledge provider and student as customer or a step further and regard their students as collaborators in the quest for knowledge.

Ключевые слова: higher education, Students, Iran, consumer behavior, decision model, Choice Model, University Reputation, Registration Process International Campus