E-learning market development. Opportunities and managerial issues for businesses: the Italian perspective

      Аннотация: The increasing attention paid to e-learning is related to a reduction in the "life cycle" of knowledge and skills that individual and organizations have to developed in order to interact in an environment characterised by sudden and on-going changes and increasing levels of complexity. Considering this aspect e-learning represents also an interesting business. It seems clear, however, that the growth of investment in e-learning has not resulted in a parallel “cultural development”; potential for developing this method of learning and training has not yet been appropriately expressed. Particularly, e-learning can play a relevant role in the growth of SMEs; but a need for a correct approach to this important market segment can be pointed out. This book aims provide an analysis of the main issues related to quality in e-learning services, focusing on the SMEs’ perspective. This work offers principles and managerial implications that can be useful to scholars and professionals interested in e-learning market.

Ключевые слова: Training, Marketing, e-learning, Quality, knowledge, SMEs, Management