Online promotion techniques. Defining and usage of online promotion techniques in the advertising of Macedonian companies

      Аннотация: Marketing communications are a good way for companies to promote their products/ services, to build corporate brand and brand of their products/services. The most used promotional activities for achieving the companies’ communication goals (introduction of products/services, creating awareness for products/services, encouraging customers for trying and using the products/service, improving the image of the company, creating a positive image for the brand, customer's education for easier usage of the products/service) are: advertising, direct marketing, publicity, public relations, personal selling, sales promotion, sponsorship and online marketing. The basic idea for writing on this subject was to underline the importance of the Internet marketing and online promotion techniques for promotion of the Macedonian companies.

Ключевые слова: Promotion, Internet Marketing, Banners, E-mail Marketing, Facebook Marketing Strategy, viral marketing