Marketing Behavior of Coconut Producers in Tamil Nadu. Awareness & Preferences of Value added products

      Аннотация: Marketing of coconut is more complicated since majority of the farmers do not have knowledge and skill for marketing of their produce in southern India. Furthermore, lack of storage facilities, inadequate arrangements for grading, standardization, market information, credit availability and transport forced them to sell their produce immediately after the harvest at low prices to the local traders. The book is aimed to bring to limelight the characteristics of coconut producers and to assess their marketing behavior and inventories the various value added products of coconut. It helps to know the problems in coconut production and suggestions to overcome the same. It also provides valuable guidelines in formulating programmes for different clientele and helps the policy makers to make necessary changes which would brighten the prospects of coconut producers.

Ключевые слова: Awareness, Marketing behaviour, coconut Growers, preference of value added products in coconut