The Philanthropic Motivations of Community College Donors. Basics, Concepts and Methods for Practitioners

      Аннотация: Dependence on dwindling, traditional and limited funding sources leaves community colleges vulnerable and constantly struggling to fund the ever-increasing needs of their internal and external stakeholders. Community colleges are attempting to address the problem by enhancing their fundraising efforts and strengthening relationships with donors. This book, therefore, provides a step-by-step process that practitioners can use to (1) determine why community college donors give, (2) determine what fundraising projects are of most interest to community college donors, (3) develop demographic profiles about community college donors and (4) learn how to more effectively communicate with, cultivate, solicit and recognize community college donors. This book will be helpful to community college presidents, administrators, fundraisers and consultants. They will particularly benefit from the (1) validated donor survey, (2) donor-focused fundraising model they can use to enhance their fundraising initiatives and increase the amount of funds raised and (3) donor interview questions.

Ключевые слова: community college advancement, community college current donors, community college development, community college donors