Role of Mutual Fund distribution intermediaries. A retail investor's perspective

      Аннотация: Indian Mutual Fund industry has long history of over six decades. Mutual funds being the combination of various savings instruments are regarded as the ideal investment vehicle for retail investors in modern and complex financial scenario. Considering this, mutual fund investments should be popular and widespread among Indian retail investors. As per 2011 statistics, there are only 10.5 million households are investing in Mutual Funds. Mutual funds and retail investors are like “made for each other”, therefore, the poor participation of retail investors in them is a curious and surprising phenomenon. Researcher is curious to find the reason behind lower Mutual Fund penetration in Indian markets. This curiosity shoved researcher to study Indian mutual fund distribution intermediaries. This book is the result of this research endeavor.

Ключевые слова: Relation Marketing, Distribution intermediaries, Mutual Fund, Unit Linked Insurance Policies