How to Manage Market Competition. Competitive Strategies to Manage Market Competition in the case of Consumer cooperatives-Addis Ababa

      Аннотация: A Free Market economy does not require government-dictated centralized planning, control, coercion, and compulsion. The market clearing price of a commodity is determined by the market force of demand and supply. However in the Free Market economy world, private traders are now highly developed selfishness and bad marketing ethics that contradict with free market. Concurrently, people are bitching of the effect of socially wasteful rent seeking traders that makes the market unstable and parallel caused a swift increase the price of goods and services. In “how to manage market competition”, this book presented a detailed analysis on the three major with their specific competitive strategies employed by consumer cooperatives to manage cereal market competition. Ultimately the book concluded different competitive strategies to manage cereal market competition and recommended alternatives measurements and strategies to be practiced to manage the market. This book is really crucial to policy makers, researchers, cooperators, consumers, traders, students, and other professionals. The reader gain insight in to what is happening in the market and learn how to manage market competition

Ключевые слова: Market Integration, Competitive Strategies, consumer cooperatives, Managing market competition, cereal market, member attraction