HuluPress. Strategic Marketing Plan

      Аннотация: Hulu offers ad-supported online-streaming TV-shows, movies and documents on demand through a monthly paid subscription.The company now has more than 430 content partners, providing over 60,000 TV episodes, 2,300 TV series, and 50,000 hours of video. Nowadays Hulu’s customers can either sign up for a free trial for limited TV shows and movies or pay $7.99 monthly fee to get access to the full library. Our idea is to expand Hulu’ online product range by offering magazine and newspaper editions. Hence, customers could choose between three different options such as free trial with limited shows, monthly payment for all the newest episodes, online newspapers and magazines subscriptions. As we all know, the entertainment and information channels are changing rapidly. Hulu is a young and emerging company, which understands the way that people consuming is shifting. We strongly believe that this approach will continue and affect the development of press and media in general.

Ключевые слова: Strategic marketing, Online-streaming, Hulu