Export Marketing Efficiency Of Selected Cooperative Unions In Ethiopia.

      Аннотация: This report will be useful to all coffee growing nations of Asia, Africa and America. This report analyzes the problems and prospects of exporting coffee, especially by the cooperatives. Coffee producers have to go for continuous quality. Organic coffee is welcomed by all importing nations. Fair trade label, which is a quality mark for coffee helps the coffee producers to fetch a fair price. In many coffee growing countries, several cooperatives follow fair trade practices. this report will be useful to researchers, academicians, coffee growers, dealers of coffee and coffee exporters.

Ключевые слова: fair trade, Value Addition, small holder farmers, Agricultural Cooperative Union, Arabica coffee, coffee export marketing, Marketing efficiency.