Design Thinking In The Organizational Context. Creativity And Intrinsic Motivation For The Future Development Of The Company

      Аннотация: This book is about the role of design thinking as a source of creativity and intrinsic motivation in the future development of organizations. The first part of the book delves into the historical development of management’s psychology. It illustrates the necessity of change in the traditional organization, particularly in terms of motivation. It is presumed that design thinking as a source of intrinsic motivation might provide the basis for those changes. The second part is the observation of the SAP project “Early Adapters”. It illustrates the process of integrating design thinking in a practical way into a large organization with a hierarchical structure and traditional managerial approach. This process is observed from two different points of view: the person and the company. On one hand, the actions, feelings, and thoughts of the participants are observed and analyzed throughout the project. Further, it analyzes the process of “mind-breaking” and which obstacles lie in the way of successful “implantation” of the new mindset and establishing the new work process, as well as the developments within the company during the integration process. What does the company (or the management of the company) have to provide to initiate the process? Which factors and decisions influence the result, and what should the company consider for further processing?

Ключевые слова: Creativity, Leadership, Design Thinking, intrinsic motivation, Future management, user-centered innovation, traditional organization, fluid organization