Поиск по каталогу |
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
Customer Orientation as a basis for corporate growth. A case study of the Zimbabwean Manufacturing Industry
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Violet Marikopo-Machando
ISBN: 9783659517969
Год издания: 2014
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 168
Издательство: LAP LAMBERT Academic Publishing
Цена: 42533 тг
Положить в корзину
Позиции в рубрикаторе
Сферы деятельности:Код товара: 132614
Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
Курьерская доставка CDEK из города Москва |
Доставка Почтой России из города Москва |
Аннотация: A sharp drop in sales volumes, very low market share, low corporate growth, bad company reputation and a general lack of interdepartmental coordination prompted the undertaking of this book. It sought to measure the current customer orientation levels to come up with ways to improve business performance and corporate growth. The research findings were that current customer satisfaction levels were very low indicating a lack of customer orientation at the organisation. Thus retrenching and restructuring of management to pave way for a new culture is mandatory. In addition employees must be encouraged to embrace corporate governance, must be given decision-making powers, continuous market research must be undertaken, marketing efforts must be improved, the introduction of improved operational systems should be prioritised, improved customer care through continuous training of all employees must be undertaken, loyalty rewards given, improved customer complaint handling and constant review of resolved complaints as well as improved product delivery must be prioritised to cultivate a satisfied clientelle which is the basis for a thriving business enterprise.
Ключевые слова: customer orientation, corporate growth.