Comparative Analysis of Trade in the European Union and in the USA. The Structure and Global Trends

      Аннотация: The European Union and the United States represent two of the strongest global regions where is placed the most part of the global distributive trade. Therefore, this study aims to explore and present a comparison of the level of development, structure, and global trends in the distributive trade, in EU and in US. The first part of the study deals with the level of development and the structure of the distributive trade in EU and in US, and with comparing the level of development and the structure of the distributive trade in these two global regions. After that, the study deals with comparative analysis of global trends in the distributive trade, of the EU and of the US (modernization of retail formats, increase the participation of retail with its own brand, the concentration of trade, internationalization of the retail trade). Although comparative analysis shows that there are certain differences in the level of development of distributive trade, sectoral structure of distributive trade is quite similar in the US and in the EU. Comparative analysis of global trends shows larger intensity of global trends in the distributive trade of the EU than in the US.

Ключевые слова: trade, Concentration, retail, market share, internationalization.