The Relationships in the B2B under e-Marketing Orientation.

      Аннотация: The book defines the phenomenon of globalization, defining the changes that have occurred to firms because of globalization and notes that it is an inevitable process which must involve all businesses if they want to survive indicating how globalization affects business. It also sets out the opportunities that arise for companies because of globalization, including the major one, e-commerce. At this point it refers to strategies that can redefine the company in order to join a global environment and to gain a competitive advantage. It explains the benefits resulting from those strategies in e-commerce which focus on supply chain and B2B relationships and the barriers that restrict the growth of e-commerce. Also, tries to identify the interpretation of terms related to e-commerce. It explains the changes taking place in business practices and the benefits arising from the integration of the company in e-commerce and it refers the three broad market structures of e-business.

Ключевые слова: Internet, E-Commerce, Relationship Marketing, E-Marketing, B2B Relationships, trust, kowledge management