Viewing Self-Concept related to outstanding Creativity and Innovation. Social/Nonsocial, Psychodynamic, and Cognitive Problem-solving models of trait relationships to Creative Performance

      Аннотация: Self-concept, as prioritized goal hierarchies, that high creative types embrace is considered a primary motivator for their eminent achievement and novel performance. Self-concept formation is a cognitively, organized knowledge structure which acquires, processes, and evaluates personal life events, traits, and values. This research study examines social/nonsocial, psychodynamic, and cognitive problem-solving self-concept models and relationships with outstanding creative, innovative performance. Participants completed a self-concept measure on past/present to future life event profiles. Creative ability was assessed through completion of novel problems including entrepreneurial, consulting, and marketing exercises. Findings indicated that the self-concept profiles aligning with less social traits, cognitive focus, and psychodynamic influences of negative affect, originality, and detail-orientation held higher, notable creative performance. Self-concept research may be useful to business leaders, R & D departments, and artistic communities for understanding, promoting, and supporting highly creative, innovative employees or artists and their outstanding products and performance

Ключевые слова: Marketing, Innovation, Consulting, Creativity, Self-efficacy, Self-Concept, negative affect, Social traits, Nonsocial traits, Psychodynamic, Cognitive Problem-solving, creative performance, Entrepreneur, cognitive focus.