Cultural Clash and Cross-border Business Practices. The Impact on Subsidiary's Performance

      Аннотация: To date, business enterprises both small and large, are challenged to internationalize and operate on a global scale. This phenomenon is manifested by a growing number of Multinational Enterprises and emergence of global order and culture. Nevertheless, globalization has not led to fundamental convergence and therefore, national institutions and culture still play pivotal role in international business. Reckless negligence of culture results in devastating consequences for many Multinational Enterprises. This research demonstrates the impact of cultural clash in business within cross-border context on the example of a real-time project, which involved two culturally remote organizations.

Ключевые слова: Culture, Globalization, International business, Perceptions, strategy, Business Models, subsidiary, Internationalization, Indians, empirical, ORGANIZATIONAL BEHAVIOUR, Cultural models, multinational corporations, Germans, International Business Management, local responsiveness, Cultural Clash, mediate clash, role of culture in business, Siemens, Miscommunication, Misunderstanding, cross border business, institutions and culture, first country nationals, parent country nationals, test theory in practice, work practice, headquarter subsidiary relationship, ethnocentric, Polycentric, stuffing policy, global integration