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Navigating in a network of interests. A study of how to behave in a network of interests across organizational boarders and apply that knowledge profitable
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Jonas Ankerstjerne and Tobias Tofting
ISBN: 9783659547850
Год издания: 2014
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 164
Издательство: LAP LAMBERT Academic Publishing
Цена: 42391 тг
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Аннотация: Management of strategic alliances and networks is a rapidly growing academic area. Firms have to be aware of how they manage these topics in order to exploit their network positions to the fullest in order to improve their competitive advantages. Most published studies are conducted on dyadic relationships within networks. We found it interesting to look at more complex networks. Therefore our research problem for this book is "How will a change in the structure of a strategic alliance affect the competitive advantage?". The cooperative organization of Kopenhagen Fur and Danskpelsdyravlerforening is ideal for such a study with a highly complex structure of roles and interests. The analysis of the case is conducted using the two major theoretical areas of the Relational View (RV) and the Industrial Marketing and Purchasing Group (IMP). The RV applies a more classic economical approach where the IMP focuses on a social network factor. The analysis suggests that we are dealing with an organization containing a very high degree of trust between the actors.
Ключевые слова: Network, Strategic Alliances, Relational View, Industrial Marketing and Purchasing Group, Logistics and Finance