Influences of Female Leadership on the Employer Brand. How do women lead

      Аннотация: This book render assistance to women and men in leadership positions. For women to get to know their qualities and how they could position as an employer, especially in times of shortage of skilled labour it is getting more important to become an employer of choice for recruiting the necessary employees and for keeping them in the company. For men this book is the assistance to decision-making, if they are considered for staff leading positions. Obviously many companies overlook the advantages of women in top-management, female led companies are more successful and seldom become insolvent compared to male led companies. One reason for this is that women are more cautions and they take fewer financial risks than men. This book also addresses employees who are working in a female led company or who want to change their employer, to show them the advantages and disadvantages of female leaders.

Ключевые слова: Employer Branding, weiblicher F?hrungsstil, Frauen in der Unternehmensf?hrung, Frauengef?hrte Unternehmen