Effects of the Regulatory Agencies on Marketing of Drugs in Nigeria. A Partnership Model for the Control of Unethical Marketing Practices of Drug Firms

      Аннотация: About the Book. In 2005, the incidence of counterfeit drugs in Nigeria was put at sixteen percent. By 2008, the figure increased to more than sixty-four percent of fake and substandard drugs in circulation, in spite of the strict regulatory procedures. This situation posed serious risks to public health. The book provided an in-depth assessment of the effects of regulatory procedures in Nigeria and recommended the Regulatory Excellence Model (REM) for the control of unethical marketing practices of the drug firms. This partnership model, which has universal application, entails the enlistment of every citizen of the country in the battle against drugs counterfeiting, and related practices.

Ключевые слова: monitoring, Enforcement, Medical drugs, unethical marketing, Regulatory Excellence Model, communication network and protective measures